Exactly What You Ordered.
And Exactly What You Did Not.
What this is
A complete structural and copy foundation for your website. Every section is placed where customers expect it. Every word is written for your specific business, service area, and the customers you want to attract. The structure follows a 30-point system built from behavioral science research. This is the part that determines whether someone who finds your website actually contacts you.
What this is not
This is not a finished website ready to go live. It does not include your photos, your logo, your brand colors, or your specific visual identity. Someone needs to take what we deliver and apply your visual finish. That person could be someone you already know, someone you find online, or someone local. We tell you exactly how to find them and what to say when you do.
What Is In the Zip File
When we email your zip file, here is exactly what is inside it. No technical knowledge needed to understand any of this.
Your Website Structure
This is an HTML file — the same format every website on the internet is built with. It contains the words, the layout, and the structure of your site. It does not yet have your photos or colors. Think of it like a fully framed house before the paint and furniture go in.
Your Custom Copy
We write your headlines, your service descriptions, your trust signals, your calls to action. All of it is written for your specific business — not copied from a template. A beauty salon in Miami gets different copy than a plumber in Nashville. This is the part most agencies either skip or get wrong.
Developer Handoff Instructions
These instructions are written so that any person who works on websites — your nephew, a freelancer, a local agency — can understand exactly what to do next. You hand them this document with the zip file and they have everything they need. No calls to us required.
How to Find Someone to Finish It
We cover the three main ways to find someone. Someone you already know. Platforms where freelancers post their services. Local options. For each one we tell you what to look for and what to avoid.
Questions to Ask Before You Hire Anyone
Anyone who works on websites should be able to answer these questions without hesitation. We list the questions and what a good answer looks like. This protects you whether you're paying someone a little or a lot.
Go-Live Checklist
Before your site goes live you check ten things yourself on your phone. No technical knowledge required. If all ten pass you are ready. If something fails you know exactly what to ask whoever is finishing the work to fix.
Who Puts It Online
You need one person to take our delivery and apply your visual finish — your photos, your logo, your colors — and put it live on your domain. Here are the three types of people who do this.
Someone You Already Know
A nephew, a friend, someone who built your current site, a customer who does web work. If you already have a relationship with someone who works on websites, start here. Hand them the zip file and the handoff instructions. That document is written so anyone who works on websites can follow it without calling us.
Best for: people who already have a trusted contact. Fastest path to going live.
A Freelance Platform
Fiverr and Upwork are platforms where independent web workers post their services and bid on projects. You post what you need, review who responds, pick someone, and pay them directly through the platform. The platform holds your payment until the work is done to your satisfaction.
On Fiverr search for "HTML website setup" or "website customization." On Upwork post a job describing what you have — an HTML file that needs photos, colors, and logo added — and review the proposals that come in.
Best for: people without an existing contact who want options and price control.
A Local Option
Local web designers, marketing agencies, print shops that offer web services, or community college students studying web design. Search Google for web designers in your city. Ask your business neighbors who they use. Post in a local Facebook business group. Local options mean you can meet face to face if needed and support someone in your area.
Best for: people who prefer local relationships and face-to-face communication.
We do not recommend specific individuals or set price expectations. Every market is different and every relationship is different. What we give you is the structure, the copy, and the instructions. What you pay to finish it is between you and whoever you choose.
What to Say When You Contact Someone
Copy and paste this message. Send it to whoever you are reaching out to. It explains exactly what you have and what you need.
Copy and paste message
I recently had the structural foundation and copy of my website professionally rebuilt. I have an HTML file package ready to go — it includes the complete site structure and all the written content. I need someone to apply my branding: add my photos, apply my colors, insert my logo, and make sure everything goes live correctly on my domain. The package includes detailed handoff instructions. Can you help with this, and what would you need from me to get started?
You can adjust this message to match your situation. The key information is already there: you have an HTML package, it needs visual finish, and instructions are included.
Five Questions.
If They Hesitate, Walk Away.
Anyone competent who works on websites should answer all five of these without hesitation. These questions are not technical tests. They are basic professional standards.
1. Have you worked with HTML files before?
Good answer: Yes, I work with HTML regularly. Walk away if: They are not sure what HTML is or say they only work with website builders like Wix or Squarespace.
2. Can you add photos, colors, and a logo to an existing HTML file?
Good answer: Yes, that is straightforward. Walk away if: They say they would need to rebuild it from scratch or that it would be complicated.
3. Can you put a website live on my domain?
Good answer: Yes, I handle domain and hosting setup regularly. Walk away if: They are not sure what a domain is or have never handled hosting.
4. Will the finished site work correctly on a phone?
Good answer: Yes, I test on mobile as standard. Walk away if: They are not sure or say mobile testing is extra.
5. Can you give me a timeline and stick to it?
Good answer: Yes, I can commit to a specific date. Walk away if: They say it depends or cannot give you a specific timeframe.
The Go-Live Checklist
Check these ten things yourself on your phone before you consider the job finished. No technical knowledge required. Just look and answer yes or no.
Can you tap to call the phone number from your phone in under 3 seconds? The number should be visible at the top of the page without scrolling.
Does the site clearly state what city or area you serve within the first scroll? A visitor should know immediately whether you serve their location.
Is there a clear reason to contact you specifically rather than the next result on Google? A license number, years in business, a specific claim — something that sets you apart.
Do all your photos load? Open every page on your phone and make sure no photos are broken or missing.
Does the contact form work? Fill it out yourself and make sure you receive the submission in your email.
Does the site load in under 3 seconds on your phone with a normal connection? If it is slow, ask whoever finished the work to optimize the photo sizes.
Is your business name spelled correctly everywhere it appears? Check every page.
Is your phone number correct everywhere it appears? Call it from the site to confirm the tap-to-call link dials the right number.
Does the site look correct on a desktop computer as well as on a phone? Ask someone to check it on their laptop if you do not have one handy.
Search your business name on Google. Does your site come up? It may take a few days for Google to find a new or updated site. If it has been more than two weeks, ask whoever finished the work to submit your site to Google Search Console.
After You Order
Four Steps.
48 Hours. Done.
$895 via Stripe. Complete a short intake form about your business, service area, and best customers. About 10 minutes.
During business hours. We write your copy and build your structural framework. One clarification email if needed — nothing more.
Emailed directly to you. Six files: complete HTML, all copy written, all handoff documents. Ready to give to a developer immediately.
They add photos, colors, logo. Go live. We include a guide on finding a developer and what to pay if you don't have one already.
Questions after delivery? Email info@levelzerobuild.com. Same-day response.
Ready to Get Started?
$895 flat. 48-hour delivery. You own everything. No retainer.
Fix My Structure — Start TodaySecure checkout · No retainer · 48-hour delivery